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Maximizing Your Website’s ROI
Ryan Gervais By Ryan Gervais The first thing almost every new REALTOR® is told when they get in the business is to get a website. New agents usually ask their broker or fellow agents where to go to...
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2012 Check In: What Have You Crossed Off This Year’s To-Do List?
Stefanie Hahn By Stefanie Hahn In this video, I discuss six technologies to tackle in 2012. What have you already crossed off your technology to-do list? What do you still need to focus on this year?...
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Popular Technology: Here Today, Overrated Tomorrow
Laura Rubinchuk Schwartz By Laura Rubinchuk Schwartz It seems there’s a new hyped technology in real estate every week. Old favorites include Facebook, Craigslist, Twitter, Blogging, YouTube, and...
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Enough Already!?!
Jared James By Jared James I am a firm believer that you can only do so many things great. I guess you could say that I fall in line with the phrase, “jack of all trades, master of none.” Now, I do...
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Is Your SEO Helping You SELL?
Melissa Krchnak By Melissa Krchnak I’m often asked by REALTORS® how they can increase their online presence. What’s the best blogging platform? Which social media site will yield more ROI? Should I...
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Have You [Insert Social Media Platform]ed About Your Listing Today?
Melissa Krchnak By Melissa Krchnak Have you tweeted about your new listing? Did you take a picture and +1 it on Google Plus? Are your friends liking it on Facebook? Is your tour going viral thanks to...
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Happy Birthday, Generation Y!
Marianne Guenther Bornhoft By Marianne Guenther Bornhoft 1982 was a year like no other. It created the Y generation. What’s so special about this group of people? A lot. Its members aren’t afraid to...
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Determining the Value of a LinkedIn Endorsement
Stefanie Hahn By Stefanie Hahn I loved the idea of endorsements on LinkedIn. A fast, easy way to show someone what you are truly great at in your career. When I dove more into endorsements, seeing...
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Building Relationships: There Isn’t An App for That
Brooke Wolford By Brooke Wolford We have all gotten sucked into this world of technology. We do everything we can to stay on top of what’s new and hot and purchase the latest iAnything. Even I can’t...
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#TimeForABreak: Is Social Media Taking Over Your Life?
Melissa Krchnak By Melissa Krchnak I’ve had a few friends over the last couple weeks who have pledged to stay off social media for a day or longer. While I applaud their restraint, I’m not sure I...
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Social Media: Are You Doing it Wrong?
Scott Newman By Scott Newman You’re on Facebook and Twitter four hours a day and you’re telling me you haven’t closed a lot of business lately? Of course not! Social media is just a tool in your...
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How to Capitalize on Pinterest
Charlie Allred By Charlie Allred As Lynn Pineda, a south Florida real estate professional said, “If you are in real estate and you are not on Pinterest, something’s wrong with you.” I couldn’t agree...
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The Real Estate Pro’s Guide to Pinterest (Part 1)
Charlie Allred By Charlie Allred Last month, I wrote “How to Capitalize on Pinterest,” where I said the main benefit of Pinterest for agents and brokers is driving visitors to your real estate website....
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Pinterest Board Tips for Real Estate Pros (Part 2)
Charlie Allred By Charlie Allred Pinterest boards are the second most important part of your Pinterest account. Last month, I talked about optimizing your Pinterest profile in the kickoff of my series...
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Keywords for Pinterest (Part 3)
Charlie Allred By Charlie Allred We all know keywords are important to your online presence, but did you know that keywords are important in Pinterest too? In my last two Pinterest articles, I’ve...
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6 Twitter Rules for Real Estate Agents
By Bill Gassett You know you need to be on Twitter, and you have even heard other agents talk about how much traffic the social media giant can garner, but you have given it a go with nearly zero...
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Use Your Tweets Wisely
Bill Gassett By Bill Gassett So, you’ve finally joined Twitter. How do you know what to tweet about to maximize your time and energy on this rapid-fire platform? How often can you tweet without...
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10 Ways to Get The Most Out of LinkedIn
Bill Gassett By Bill Gassett What do you think LinkedIn is for? Is it just for people who are trying to find a new job? Should you only visit it if you want to recruit somebody? Or is it one of the...
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The Biggest Social Media Fails in Real Estate
Bill Gassett By Bill Gassett It’s no secret that social media is a must in the world of real estate. Today’s buyers and sellers turn the to various platforms and make snap judgments on what you have to...
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Google My Business, Google+ Builds SEO
Bill Gassett By Bill Gassett There is no question that using Google Plus is important for a real estate agent looking to capture business from social media. What is often overlooked – and probably even...
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